Banca de DEFESA: ANDRESSA FERREIRA RAMALHO LEITE

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : ANDRESSA FERREIRA RAMALHO LEITE
DATE: 08/02/2021
TIME: 14:00
LOCAL: Google Meet: https://meet.google.com/uof-jmec-xib
TITLE:

ECO-INNOVATION AND PROFITABILITY: A CORRELATIONAL ANALYSIS IN HOSTING


KEY WORDS:

Lodging; Pricing; Eco innovation.


PAGES: 140
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

Tourism mobilizes the productive sectors of goods and services worldwide, requiring the work of numerous categories. The accommodation facilities sector is considered one of those basic segments of tourism, since, added to the transport segment and tourist attractions, it constitutes what is understood by tourism product. In the framework of fierce competition and the free market, with the emergence of new arrangements and business models, the importance of price for the hosting segment brings challenges to be overcome, daily, by managers. These challenges permeate the functionalities of a hotel organization chart, and permeate spaces not yet structured, but of paramount importance for profitability, and in the medium term, for the profitability of a company. In this contemporary scenario, the present work has as its central objective, to identify the indicators of the eco-innovative pricing strategies adopted by medium and large-sized lodging facilities, in order to propose the formulation of an analysis instrument. The specific objectives are: a) To identify the main pricing strategies in means of accommodation, based on a survey of existing literature; b) Correlate existing pricing strategies with environmental practices and eco-innovations developed in hosting; c) To propose an analysis tool for the identification of pricing strategies and eco-innovations in means of accommodation. The methodological assumptions applied to this work are presented, of a descriptive nature, from a historical-conceptual review of the theme, and of an exploratory nature from the research of a new fact, event or practice, such as the interrelation of the information systems. environmental management (SGA) and competitiveness among the surveyed means of accommodation. The study also adopts the interpretative epistemological stance, as it aims to obtain a deep understanding of the studied themes, listing, for that, a qualitative approach to data. In this bias and for greater research reliability, a pilot test was applied among hoteliers in the city of Natal-RN, preceding the final stage of collection, where 61 respondents nationwide participated in the survey. In this step, factor analysis of the data was used, with validation of the scales based on the calculation of Cronbach's Alpha coefficient among the proposed indicators. In order to consider the most important variables in the analysis of the factors, Bartlett's sphericity test and the Sample adequacy measure - KMO were used. For the rotation of these factorial loads, the Varimax method was chosen, as it has greater interpretability potential. The results of this study show that eco-innovations appear in the current sustainable context (triple bottom line) in conjecture with the reduction of costs and construction of the image of hosting companies, thus emerging as one of the pricing strategies. Seven factors were identified with higher factor loads, thereby explaining 71.97% of the cumulative sums of load extraction squared.


BANKING MEMBERS:
Presidente - 1298904 - CARLOS ALBERTO FREIRE MEDEIROS
Interna - 2568265 - LEILIANNE MICHELLE TRINDADE DA SILVA BARRETO
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Interno - 1160199 - SERGIO MARQUES JUNIOR
Externo à Instituição - KLEBER ABREU SOUSA - UFT
Externa à Instituição - JULIANA VIEIRA DE ALMEIDA - IFRN
Notícia cadastrada em: 08/02/2021 13:23
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