Banca de DEFESA: RICARDO ERNESTO BOLZÁN

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RICARDO ERNESTO BOLZÁN
DATE: 19/02/2020
TIME: 09:00
LOCAL: NEPSA II
TITLE:

Dimensions of the Memorable Tourist Experience in User-Generated Content on TripAdvisor: A Study with Argentine Tourists who Visited Destination Natal (Brazil).


KEY WORDS:

Memorable tourist experience; user-generated content; Argentine tourists; destination Natal; Small Data; TripAdvisor.


PAGES: 183
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

In the eagerness to understand the tourist experience, that construct emerges as a key concept for the Field of Tourism Studies, immersed in the middle of incessant academic debates between the perspectives of the Human and Social Sciences and those from Marketing and Management. The search for a consensus on the dimensions and phases of the mentioned construct becomes complex due to its subjective load and the diversity of gazes. On the other hand, besides influencing tourists’ decision-making process, user-generated content on the Internet (UGC) is also a pathway to reconstruct the memorable tourist experience (MTE). In the recent years, Argentina represented the main international outbound tourists’ market for the destination Natal. Therefore, this research aims to analyze the dimensions of the MTE of Argentines who visited the destination Natal (Brazil) reflected in the UGC published by those visitors. To achieve that, an exploratory and descriptive research is presented from the argentine tourist’s perspective reflected in UGC published in the virtual community TripAdvisor, complemented with a systematized review of international literature. Data analysis is based on a hermeneutic-interpretive mixed-methods approach, both quantitative and qualitative, about the MTE dimensions in a general way and focusing on four specific aspects during the tourist trip: displacement, accommodation, gastronomy and on-site activities. Both content and discourse analyses were applied, with the support of research software, on a total sample of 1.450 online travel reviews. We conclude that it is possible to identify cognitive-affective dimensions of the MTE in UGC, and that the MTE of argentine tourists who visited destination Natal is emotionally positive and with a passive participation, based mainly on aesthetic, hedonist and consumption-based values. Regarding the theoretical contributions, the present dissertation offers an enhanced comprehension of the nature of the tourist experience and the cognitive-affective dimensions of the MTE throughout the tourist journey. The study also epistemologically explores different theoretical perspectives about the tourist experience, co-created among the actors of the tourism system. A theoretical-methodological framework is proposed from an aspect-based Small Data perspective, with practical implications for the destination in order to obtain a thick and deep knowledge about the Argentine tourists experience and, thus, to improve the international incoming tourism politics, planning and management.


BANKING MEMBERS:
Presidente - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Interno - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Interno - 2806096 - WILKER RICARDO DE MENDONCA NOBREGA
Externa à Instituição - CYNTHIA HARUMY WATANABE CORRÊA - USP
Notícia cadastrada em: 29/01/2020 17:27
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