Banca de QUALIFICAÇÃO: AYSLANE COSTA DA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : AYSLANE COSTA DA SILVA
DATA : 09/08/2019
HORA: 15:00
LOCAL: NEPSA II
TÍTULO:

INSTAGRAM TRAVEL INFLUENCER'S CREDIBILITY AFECTING TRAVALERS DESTINATION INTENTION.


PALAVRAS-CHAVES:

Travel influencers; Credibility; Heuristic-Systematic Model; Theory of Reasoned Action.


PÁGINAS: 103
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Turismo
RESUMO:

Instagram is a online social netwok that works as multimodal trip platform, where the author-users act on the travel performances destinations and search for travel tips. In this scenario of social media, there are Travel Influencers on Instagram, which is usefull to user and travelers that are looking for elements like tips and enthusiasm to take choices about their vacations that they would often not make in their travel plans. However, this travalers needs to find credibility in the information that they colleted on instagram travel influencer’s profiles. So, this research constitutes an exploratory study which is proposed a model that aims to investigating how the credibility of Travel Influencer in Instagram affects the traveler's intention to choose travel destinations. To achieve the goal of the research, the analysis model was design based on the combination of theories: Systematic Heuristic Model (HSM) and Theory OF Reasoned Action (TRA). In the model, it is assumed that the content produced by the travel influencer on Instagram is analyzed through two processing routes (heuristic and systematic): as heuristic dimension, the trustworthiness of the influencer and as sistematyc dimension the quality of the argument both influencing travel influencer’s credibility. Also analyzes the direct relationship between credibility, image and attitude towards behavioral intention of the user/travaler in choosing a tourist destination. The research is based on deductive method, with a quantitative, descriptive-exploratory approach. A pilot test was conduced with 82 online questionnaires that were applied using the Google platform Forms, distributed by the researcher through the social network Instagram, because precedes the evaluation process of perception, analysis and return of the instrument of by the respondents for adjustment and definitive application in the collection phase ofdata. As an analysis technique for the pilot data, we used statistical (exploratory factor analysis and modeling of structural equations - MEE) with the support of the Statistical Package for the Social Sciences (SPPS) software. The structural model’s results presents satisfactory adjustment indexes and factorial loads. The final results could point to theoretical and practical discussion about duo information processing through the travel influencers on instagram have influence on: image formation of travel destinations by the user, in the positive / negative evaluation of travel destinations in Instagram, in the social capital through the subjective norm of the user in the Instagram and in the intention behavior in the choice of travel destinations.


MEMBROS DA BANCA:
Interna - 2568265 - LEILIANNE MICHELLE TRINDADE DA SILVA BARRETO
Interno - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Externo à Instituição - MARCIO MARREIRO DAS CHAGAS - IFRN
Presidente - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Interno - 1160199 - SERGIO MARQUES JUNIOR
Notícia cadastrada em: 18/07/2019 12:08
SIGAA | Superintendência de Tecnologia da Informação - (84) 3342 2210 | Copyright © 2006-2024 - UFRN - sigaa02-producao.info.ufrn.br.sigaa02-producao