Banca de QUALIFICAÇÃO: MARIA APARECIDA DE ARAÚJO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARIA APARECIDA DE ARAÚJO
DATA : 31/08/2018
HORA: 17:30
LOCAL: Nepsa II
TÍTULO:

UNDERSTAND THE TOURIST PERCEPTION ON THE INFLUENCE OF THE TRAVEL BLOGS IN THE DECISION TO PURCHASE THE DESTINY NATAL

PALAVRAS-CHAVES:

Consumer Behavior. Decision Making. Tourist Destination. Travel Blogs.

PÁGINAS: 87
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Turismo
RESUMO:

Tourism has been gaining in size in recent years due to globalization, new information and communication technologies (ICTs) and social media. Therefore, travel blogs play a fundamental role in the behavior and decision making of the tourist, who increasingly seeks to acquire quality products and services in a way that can meet their needs and expectations. Blogs act as opinion makers about tourism products and services, that is, they influence the choice of the tourist destination and, consequently, the success of the locality. The overall objective of the study is to understand how blogs influence consumer behavior and buying decision when choosing a tourist destination, thus allowing a discussion and reflection about the importance and functionality of blogs for the development of tourism from the model of Consumer Behavior for Purchases (Blackwell et al, 2009). The methodology used in the study is exploratory with a qualitative approach, supported by the interpretative posture; the technique used to analyze the data will be the content analysis, triangulation and the use of qualitative software Nvivo. It is hoped, therefore, that this study contributes to the understanding of tourist behavior when deciding to buy a tourist destination, aligning theoretical, empirical and methodological aspects.

MEMBROS DA BANCA:
Interno - 1675246 - LISSA VALERIA FERNANDES FERREIRA
Presidente - 1372521 - MARIA VALERIA PEREIRA DE ARAUJO
Externo à Instituição - TERESA DE SOUSA