Banca de QUALIFICAÇÃO: ANA LUIZA DE ALBUQUERQUE TITO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : ANA LUIZA DE ALBUQUERQUE TITO
DATA : 25/08/2017
HORA: 10:00
LOCAL: NEPSA 1 - SALA 3
TÍTULO:

CRISIS MANAGEMENT IN BRAZILIAN TRAVEL AGENTS PERCEPTION

 

PALAVRAS-CHAVES:

Crisis management; Perception; Travel agent.

PÁGINAS: 73
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Turismo
RESUMO:

The scenario of the Brazilian market economy, together with the difficulties inherent to each sector of the activity, has required a greater preparation and knowledge of the organizations to reposition themselves in the globalized market. In order to do this, its necessary for the travel agent to be able to perceive the scenario in which is part of, through this knowledge, to take action in the face of the difficulties that have arisen and thus be able to reposition itself in the market. Organizations are generally vulnerable to various types of external and internal crises, and this is also the context for travel agencies. This segment has been undergoing a series of changes that, if not well managed, could suffer irreversible consequences. Thus, we intend to analyze the perception of travel agents on crisis management and their influence on the decisions and strategies adopted to stay in the market. The study presents a qualitative, descriptive and exploratory approach, using as a research instrument the semi structured interview applied to travel agents affiliated to the national ABAV. The end of the study is expected to contribute to academic research, as well as present means that may be applied in the labor market.

MEMBROS DA BANCA:
Presidente - 1675246 - LISSA VALERIA FERNANDES FERREIRA
Interno - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Externo à Instituição - SIDCLEY DSORDI ALVES ALEGRINI DA SILVA - UERN