Banca de QUALIFICAÇÃO: JOSÉ CLEYTON FERNANDES NASCIMENTO
Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.STUDENT : JOSÉ CLEYTON FERNANDES NASCIMENTO
DATE: 27/02/2025
TIME: 10:00
LOCAL: Google Meet < https://meet.google.com/htt-vafv-vvw >
TITLE:
Redesign of Federal Network Portals: tools and uses of Information Science in optimizing digital communication in Federal Institutes
KEY WORDS:
Digital communication; Information Architecture; Usability; Public transparency; Organizational networks.
PAGES: 73
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:
This research aims to investigate strategies and tools from the informational ecosystem applicable to the redesign of organizational portals within the Federal Network of Professional, Scientific, and Technological Education, with an emphasis on optimizing digital communication, user experience, and public transparency. The study is justified by the need to improve accessibility, usability, and information organization in these portals, ensuring they effectively meet the demands of various audiences, including students, staff, managers, researchers, and society in general. The research assumes that integrating elements from Information Architecture and Digital Communication can make these portals more intuitive, efficient, and aligned with regulatory guidelines on transparency and access to information. Methodologically, this is a qualitative, descriptive, and explanatory study with an inductive approach, combining document analysis, best practices review, and multiple case studies. The theoretical framework is based on Information Science, Organizational Communication, and legal guidelines such as the Freedom of Information Act (Lei de Acesso à Informação – LAI) and the Active Transparency Guide from the Office of the Comptroller General (CGU). The study examines institutional portals of various Federal Institutes, identifying patterns, challenges, and opportunities for improvement. Techniques such as comparative analysis, wireframing, and user experience mapping were employed to structure a redesign model applicable to these digital environments. The results indicate that, despite the institutional portals’ importance as primary organizational communication channels, many exhibit deficiencies related to information organization, navigability, and usability. These issues negatively impact user experience and compliance with transparency regulations. The research proposes a redesign model based on guidelines that prioritize findability, accessibility, and user experience, ensuring that information is presented clearly, intuitively, and responsively. This model suggests structural reorganization of content, adoption of coherent visual standards, and integration of functionalities that facilitate public access and interaction with institutional information. Implementing these strategies in the Federal Institutes' portals has the potential to strengthen institutional communication, expand civic participation, and foster digital inclusion. Furthermore, the findings of this research can be replicated in other organizational contexts, contributing to the enhancement of information management and the democratization of knowledge in the digital environment.
COMMITTEE MEMBERS:
Interna - 1323825 - ANDREA VASCONCELOS CARVALHO
Presidente - ***.920.364-** - ANDRÉ LUIZ DIAS DE FRANÇA - UFPB
Externo à Instituição - GUILHERME ATAIDE DIAS - UFPB