Banca de QUALIFICAÇÃO: ISABELLE SANTOS LAU DA SILVA
Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.STUDENT : ISABELLE SANTOS LAU DA SILVA
DATE: 03/02/2025
TIME: 09:00
LOCAL: Google Meet < https://meet.google.com/jqx-wvgf-hja >
TITLE:
IMPLEMENTING A DIGITAL SOLUTION FOR INFORMATION MANAGEMENT: FACILITATING THE UNDERSTANDING OF ORGANIZATIONAL PROCESSES
KEY WORDS:
information management; process management; digital platforms; information usability; innovation.
PAGES: 85
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:
The information society stands out for having information as one of its main resources and for the intensive use of digital technologies in various areas, driving social, economic, and scientific innovation. However, these technologies, in addition to facilitating innovative processes, present significant challenges, such as information overload and the need for efficient organizational processes. In this context, organizations, as crucial components of this society, need to develop strategies to promote information management as effectively and efficiently as possible. Therefore, information management, combined with the implementation of digital platforms that emphasize information usability processes, are crucial for the competitiveness and efficiency of organizations. This project, developed within the scope of the Professional master’s degree in information management at the Federal University of Rio Grande do Norte, aims to propose the development and implementation of a website prototype, applying visual resources, to facilitate the understanding of organizational processes and access to information by employees of Pan Agency, an organization that provides advertising and technology services. To achieve this objective, the following specific objectives were outlined: 1. Identify and prioritize the organization's main processes for mapping; 2. Map two prioritized processes; 3. Define the functional and technical requirements for the development of the digital platform, focusing on usability and the effectiveness of visual resources; 4. Develop multimedia content; 5. Develop and implement the digital solution in the form of a website; and 6. Validate the developed solution with the employees. The research is characterized as social, of applied nature, with exploratory and descriptive character. It adopts the inductive method and uses a qualitative approach. Regarding technical procedures, the Design Science Research (DSR) method was applied. To promote data collection, four main instruments will be used: documentary research, semi-structured interview, focus group, and questionnaire. It is understood that the more efficient use of digital platforms in the studied context can offer a systematic approach to the development and evaluation of innovative solutions. It is expected that the results will contribute to a practical and innovative approach to information management, by promoting greater integration, clarity, and accessibility in the organizational environment, enabling Pan Agency to overcome informational gaps and operate with greater efficiency and transparency.
COMMITTEE MEMBERS:
Interno - 3636721 - DANIEL DE ARAUJO MARTINS
Externa à Instituição - MARIA ANIOLLY QUEIROZ MAIA - UFRN
Presidente - 1225695 - MONICA MARQUES CARVALHO GALLOTTI