Banca de QUALIFICAÇÃO: IANI NARCIZA DE ARAÚJO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : IANI NARCIZA DE ARAÚJO
DATE: 05/02/2025
TIME: 09:00
LOCAL: Google Meet < https://meet.google.com/kyt-bioy-rmw >
TITLE:

CONTENT CURATION FOR THE PROMOTION OF BREASTFEEDING: OVERCOMING INFORMATION CHALLENGES FOR PREGNANT WOMEN AT THE JOCKEY CLUB BASIC HEALTH UNIT

 

KEY WORDS:

Exclusive Breastfeeding; Content Curation; Information Practices; Searches for information.

 

PAGES: 59
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:

The interest in breastfeeding as a research topic has, over the years, encouraged the development of various strategies to make breastfeeding more sustainable and frequent. This highlights the importance of access to information, as it plays a crucial role in the decision to breastfeed. The role of content curation in promoting breastfeeding becomes particularly relevant in a context where information is abundant but not always reliable. Thus, content curation emerges as a key strategy to select, organize, and share relevant and scientifically grounded information, tailored to users' profiles and their informational needs. In this regard, the general objective of the research is to develop a content curation strategy on breastfeeding to meet the informational needs of pregnant women assisted by the Jockey Club Basic Health Unit (UBS). This goal is operationalized through the following specific objectives: 1. To analyze the use of content curation in promoting breastfeeding; 2.To identify the informational needs that pregnant women at the Jockey Club UBS face regarding breastfeeding; 3. To verify the current information sources used by pregnant women at the Jockey Club UBS to acquire knowledge about breastfeeding; 4. To identify the informational requirements of pregnant women at the Jockey Club UBS, including their preferences for formats and communication channels for obtaining breastfeeding-related information. The research is characterized as a case study with a qualitative, applied, and exploratory approach. For data collection, bibliographic research and empirical research will be employed, including interviews with pregnant women from the Jockey Club Health Unit. Data analysis will involve qualitative methods, Bardin's content analysis, and basic descriptive statistical analysis.

COMMITTEE MEMBERS:
Presidente - 1323825 - ANDREA VASCONCELOS CARVALHO
Interna - 1132649 - GABRIELLE FRANCINNE DE SOUZA CARVALHO TANUS
Externa à Instituição - SANDRA DE ALBUQUERQUE SIEBRA - UFPE