Banca de DEFESA: JOSEARA LIMA DE PAULA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : JOSEARA LIMA DE PAULA
DATE: 26/11/2025
TIME: 14:00
LOCAL: Google Meet
TITLE:

The territorial dynamics of e-commerce in Natal/RN: modern commerce and its new practices

KEY WORDS:

Territorial dynamics; Use of territory; Modern commerce; E-commerce; Natal/RN.

PAGES: 276
BIG AREA: Ciências Humanas
AREA: Geografia
SUMMARY:

Reflecting on urban space - its construction, various forms of use, and its close relationship with human transformative action, which energizes and shapes social realities while simultaneously revealing the impositions of capital upon inhabited territory and its uses by hegemonic capitalist agents - it is proposed an approach that considers the current moment experienced both globally and locally. In this context, the research analyzes how the expansion of e-commerce practices influences and transforms the territorial dynamics of modern commerce in the city of Natal/RN. The study begins with the understanding that the advancement of the technical-scientific-informational milieu, by enhancing the flow of information, goods, and capital, redefines commercial centers, reorganizes economic flows, and modifies the uses of urban space. Within this framework, e-commerce is understood as a contemporary expression of modern commerce and as an active agent of territorial reconfiguration in the city, articulating urban space, economic flows, and consumption practices in line with global processes mediated by technology and information. The research is structured around the following central question: how is the expansion of e-commerce practices influencing and transforming the territorial dynamics of modern commerce in Natal/RN? To answer this question, the dialectical method is adopted, allowing for the comprehension of contradictions between the global and the local, as well as between organizational and organic processes. The study, of a theoretical-empirical nature, is organized into five chapters: the first addresses the territorial dynamics of modern commerce in Natal/RN within the context of the technical-scientific-informational milieu; the second analyzes the structure and operation of e-commerce as an expression of modern commerce; the third discusses the transformation of modern commerce driven by e-commerce from a business perspective; the fourth examines consumer perceptions and behavior in the face of digital practices; and the fifth articulates the dialectic between place and world, relating organizational and organic processes within the city. The methodology involves bibliographical, documentary, statistical, and empirical research, with data collection from companies and consumers. The theoretical framework is grounded in the concepts of “used territory,” “technical-scientific-informational milieu,” “technosphere and psychosphere,” and “verticalities and horizontalities” (Milton Santos), as well as in the contributions of Arroyo, Venceslau, Lefebvre, Castells, Montenegro, Pessanha, and Ribeiro. The results indicate that the intensification of informational and logistical flows associated with e-commerce has reconfigured the urban space of Natal/RN, reorganizing commercial practices, distribution networks, and consumption relations. These transformations highlight the growing integration between the local and the global and reveal new socio-spatial dynamics that express the complexity of territory in contemporary times.

COMMITTEE MEMBERS:
Presidente - 1804177 - DIEGO SALOMAO CANDIDO DE OLIVEIRA SALVADOR
Interna - ***.783.548-** - MARIA APARECIDA PONTES DA FONSECA - UFRN
Externo ao Programa - 1450055 - JOAO MANOEL DE VASCONCELOS FILHO - UFRNExterno à Instituição - IGOR VENCESLAU FREITAS - USP
Externa à Instituição - LARISSA DA SILVA FERREIRA ALVES - UERN