Banca de DEFESA: RAFAEL FRANÇA DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : RAFAEL FRANÇA DA SILVA
DATA : 16/03/2017
HORA: 09:00
LOCAL: Sala 520 do CCHLA - Departamento de Geografia
TÍTULO:

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PALAVRAS-CHAVES:

Traditional Commerce, Global Networks of Commerce, Changes and Permanence, Crajubar/CE

PÁGINAS: 180
GRANDE ÁREA: Ciências Humanas
ÁREA: Geografia
RESUMO:

The present research contemplates the traditional commerce of foodstuff from Aglomerado Urbano Crajubar, located in the part south of Ceará State. This segment is going through a period of changes arising from the new competitive scenario that it was delineated with the arrival of establishments of global networks of commerce in Juazeiro do Norte. Front of the role played by global/worldwide unities, small retail merchants of food sector reaffirm new facets and reveal changes and permanence of new ways of acting. Therefore, the study aimed to analyse the traditional food commerce from Crajubar, in the context the hypermarkets(Atacadão Distribuidora, Maxxi Atacado, Hiper Bompreço and Assaí Atacadista) belonging to large global networks redefine the relation established between small merchants and local suppliers. It focused on the importance of commercial activity in the historical spatial dynamics of Juazeiro do Norte, Crato e Barbalha and in the current spatial configuration of urban aglomeration, highlighting the implications arising and promoted by global networks of trade. It was performed bibliographic study, documentary, historiografic and field studies through interviews with owners of retail establishments and to the main bodies involved in the commercial dynamics of Crajubar. The expansion of commerce in the aglomeration, mainly of Juazeiro do Norte, reveals the importance of this segment that encompasses a meso-reginal scale. The decade of 1990 constitutes a mark of the growth in the number of establishment retailer and wholesaler in Crajubar and of the consolidation of Juazeiro do Norte as the largest commercial emporium of aglomeration. With the introduce  global networks of commerce, in the first decade 21st century, the small markets, groceries, bodegas and  markets from Crajubar find themselves under the necessity of innovating, they are adopting change strategies to remain in the market. Present scenario of commercial segment in the cities of Crato, Juazeiro do Norte and Barbalha it is marked by resistance of small retailers in the face of the large global trading groups. Concomitantly, the new competitive relations established among small retailers, local suppliers and large global networks of trade demonstrate within technical advance and inside economic segment, Old and new forms of commerce coexist and relate to, (re)configuring and (re)defining spatial dynamics of the cities.

MEMBROS DA BANCA:
Presidente - 350836 - IONE RODRIGUES DINIZ MORAIS
Externo à Instituição - IVAN DA SILVA QUEIROZ - URCA
Interno - 1149402 - MARIA APARECIDA PONTES DA FONSECA
Interno - 347943 - RITA DE CASSIA DA CONCEICAO GOMES