VISUAL LITERACY: DEVELOPING CRITICAL-REFLEXIVE READING OF MULTIMODAL TEXTS ON INSTAGRAM FROM ADVERTISING ADVERTISING
Technology. Internet. Visual literacy. Text published.
The presence of technology in the dynamics of interpersonal relationships is undeniable. From this statement, it is observed that the school has, also, over the years, incorporated technological tools with the purpose of collaborating with the development of students reading and writing. In view of the above, the objective of this research was to investigate how visual literacy contributes to making 9th year elementary school students readers with a critical and reflective vision when encountering multimodal texts used on the social network Instagram. To this end, an intervention proposal capable of helping them analyze an advertising text published on the aforementioned social network was developed. In the methodological scope, the work was anchored in a qualitative approach, whose guiding principle is organized in action research. Regarding theoretical assumptions, it was based on the works of Soares (2006), Levy (1999), Fofonca (2019), Rojo e Moura (2012), Rojo (2013), among others. In order to guide the reading work, the guidelines from Solé (2010) were used. It is hoped that this research will not only contribute to Portuguese language classes, but also to other curricular components, seeking to improve the reading level of students so that they can develop as citizens capable of acting in the technological social environment consciously and critically.