STRATEGIC PLANNING OF PEDAGOGICAL SERVICE AT UFCA: CONSTRUCTION OF THE STRATEGIC MAP WITH BALANCED SCORECARD
Pedagogical support; PNAES; Balanced Scorecard.
This project aims to develop a strategic map of the pedagogical support of the Dean of Student Affairs at UFCA using the Balanced Scorecard (BSC) tool. To this end, institutional documents were studied, such as the Institutional Development Plan (PDI) 2025; the Dean's Management Report to gather information on the sector. This analysis helped in the preparation of the initial diagnosis of this research, presenting relevant aspects of the pedagogical sector of the researched institution that highlighted the need for intervention. For the elaboration of the artifact, this study applied the Design Science Research methodology and for the development and testing of the proposed model, the Design Thinking approach. As for data collection instruments, this research was based on a structured questionnaire and a focus group. Based on data analysis, the SWOT matrix, problem tree, strategic map and action plan were prepared, which were presented to the team for validation. This research
aims to contribute to improving efficiency in the work carried out by pedagogues.