Banca de QUALIFICAÇÃO: HANRY DE LIMA VIEIRA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : HANRY DE LIMA VIEIRA
DATE: 11/10/2025
TIME: 10:00
LOCAL: on line
TITLE:

GOVERNMENT ACT OR ELECTORAL PROPAGANDA? TV BRASIL AND THE TENSIONS OF PUBLIC COMMUNICATION IN ELECTORAL CONTEXTS

KEY WORDS:

Critical Discourse Analysis; Public communication; Electoral propaganda; TV Brasil; Act of government.

PAGES: 114
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

This research seeks to understand how former president Jair Bolsonaro used TV Brasil in his meeting with ambassadors on July 18, 2022, in order to problematize the tensions between public communication, government acts and electoral propaganda. The work is based on Critical Discourse Analysis (CDA), according to the socio-cognitive perspective of Teun A. van Dijk, associated with the case study as a central methodology. The corpus is made up of presidential speeches broadcast by the public broadcaster. The theoretical framework articulates current legislation and contributions from authors in communication, politics and law, supporting a multidisciplinary approach. The investigation is part of the research line “Media Studies and Social Practices” at PPGEM/UFRN, which examines media communication as a space for articulating social practices and symbolic disputes in the public sphere. By analyzing the president's speeches, we seek to understand how the discourse is intertwined with processes of power and representation, revealing TV Brasil's vulnerability to political instrumentalization in a scenario of radicalization, in which state media is converted into a strategic arena for legitimizing and contesting the democratic system.

COMMITTEE MEMBERS:
Presidente - 2178719 - MARCELO BOLSHAW GOMES
Interno - 1961635 - DANIEL DANTAS LEMOS
Interna - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP
Externo à Instituição - JOSEYLSON FAGNER DOS SANTOS - UERN