DECONSTRUCTION OF THE “IDEAL FEMININE” IN ANIMATED SITCOMS: Narrative, discursive and intersectional aspects in the construction of the characters Lisa Simpson (The Simpsons), Turanga Leela (Futurama) and Princess Bean ((Dis)enchantment)
Media studies. Animated sitcoms. Female characters. Gender stereotypes. Intersectionality
Lisa Simpson (The Simpsons), Turanga Leela (Futurama), and Princess Bean (Disenchantment) are female characters from three animated sitcoms created by Matt Groening who, despite their different universes and time periods, share discourses that challenge historically reproduced gender stereotypes. All propose symbolic breaks with the “ideal feminine”, questioning hegemonic representations of “being a woman” in the media. This research seeks to understand to what extent these representations deconstruct gender stereotypes or, on the contrary, reproduce updated patriarchal patterns; how narrative elements articulate norms and deviations in relation to the ideal feminine; how the intersection between gender, class, and race influences their symbolic construction; and to what extent humor and satire function as social criticism or neutralize ruptures. The overall objective is to analyze how these characters contribute to the deconstruction of gender stereotypes and the critique of patriarchal norms, considering narrative, discursive, and intersectional aspects. Specific objectives include investigating norms and deviations in discourses, evaluating the limits and subversive potential of representations, identifying social markers of difference, and reflecting on the impact of these representations on the social imaginary. Methodologically, the research adopts a qualitative, descriptive, and interpretive approach (Bauer; Gaskell, 2000), combining thematic content analysis (Bardin, 2016) and audiovisual materiality analysis (Coutinho, 2018), allowing the identification of stereotypes, subversions, and intersectional tensions between gender, race, and class in audiovisual narratives. The central hypotheses are: 1) although the characters exhibit autonomy, creativity, and freedom, they remain embedded in patriarchal narrative structures that limit their subversive potential; 2) from an intersectional perspective, their representations, predominantly white and middle class, tend to render markers such as race, sexuality, and dissident corporealities invisible, restricting critical diversity. The relevance of the research lies in understanding how media productions reflect and reconfigure discourses of gender, class, and race, offering support for the expansion of plural and inclusive narratives in the field of communication, in dialogue with feminist agendas.