AUDIO INTERACTION IN DIGITAL ENVIRONMENTS: JOURNALISTIC COVERAGE OF BIG BROTHER BRASIL 2024 THROUGH X SPACES
Audio Broadcasting Practices; Digital social networks; Digital journalism; Interaction; X Spaces.
This dissertation investigates the use of the Spaces feature on the digital social network X (formerly known as Twitter), focusing on the broadcasts conducted by journalist Murilo Ribeiro, known as Muka, during his coverage of the reality show Big Brother Brasil 2024. The study considers that digital platforms, especially those anchored in synchronous orality, have been triggering significant transformations in journalistic practice, requiring new skills and modes of interaction with the audience. The research adopts a qualitative approach, based on Case Study methodology (Yin, 2015) and the technique of Content Analysis (Bardin, 2016), applied to four selected Spaces, chosen according to criteria of relevance, duration, and engagement, aired between January and April 2024. The empirical analysis is structured around five recurring practices observed in the broadcasts: mediation, curation, news gathering, interpretative analysis, and audience participation. The theoretical framework draws on authors such as Recuero (2009; 2011; 2012), McLuhan (2005), Jenkins (2009), Castells (1999; 2015), and Santaella (2003; 2004; 2018), with an emphasis on circulation dynamics, communicational co-presence, and convergence in digital social networks. The findings point to the consolidation of a hybrid model of journalism, sustained by digital orality, active listening, and collaborative discursive construction. By repositioning the journalist as a mediator of networked public conversations, X Spaces expands the possibilities for professional performance while also posing ethical, technical, and interpretative challenges. This research contributes to the field of digital journalism studies by describing, interpreting, and problematizing an emerging practice of journalistic mediation in connected environments.