SMART AND MEMORABLE TOURIST EXPERIENCE: A NEW PROPOSAL FOR TOURISM
Smart Tourism; Tourist Experience; Memorable Tourist Experience; Smart Technology; Co-creation
Technology has profoundly transformed the tourism experience, making it more dynamic and interactive and directly impacting how tourists experience and perceive their journeys by integrating people, spaces, products, and services, while also fostering the co-creation of experiences. Two main aspects characterize this transformation: the active role of tourists in creating their own experiences, and the centrality of technology as a means to live these experiences. The advancement of Information and Communication Technologies (ICTs), especially through social media, has brought about significant changes in the mediation of these experiences. In this context, this research aims to develop a conceptual model of Smart and Memorable Tourist Experiences (SMTE) and to understand how smart tourism technologies shape and contribute to making the tourist experience memorable. This is an exploratory and descriptive study that adopts a qualitative approach and grounded in the positivist paradigm. The research universe consists of experienced tourists. Data collection will be carried out in three distinct stages. The first stage consists of a meta-systematic literature review (Meta-SLR), designed to map existing models of tourist experience, smart tourism technologies, and the main elements that compose memorable experiences. This stage will enable the construction of the initial conceptual model, based on consolidated theoretical evidence and the gaps identified in the literature. The second stage involves a panel of experts in the fields of smart tourism and tourist experience, who will evaluate the initial model in order to validate, refine, and expand the instrument based on accumulated theoretical and practical knowledge. In this phase, techniques such as the Delphi Method will be employed. In the third stage, data collection will take place through in-depth interviews with experienced tourists, aiming to obtain detailed accounts of their experiences, perceptions, and travel practices, enabling the analysis and validation of the theoretical model’s dimensions and constructs. Data analysis of the three stages will be conducted in three phases. In the first, referring to the Meta-SLR, a documental and bibliometric analysis will be carried out using the Web of Science (WoS), Scopus, and the Brazilian Digital Library of Theses and Dissertations (BDTD) databases. To ensure transparency and methodological rigor, the selection of articles will follow the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) protocol, and textual data analysis will be conducted with the aid of the Iramuteq software, along with content analysis based on Bardin. In the second phase, the data collected during the expert panel will be analyzed using Bardin’s content analysis, applying the dimensions and variables of the theoretical model to validate and adjust the instrument. In the third phase, the interviews will be analyzed through an open and interactive approach inspired by Grounded Theory, also supported by Iramuteq for processing the empirical material. The combination of these stages will provide a comprehensive and well-founded perspective, contributing to the development of the final model of Smart and Memorable Tourist Experiences (SMTE).