The promotion of breastfeeding requires innovative strategies capable of raising awareness and guiding lactating women regarding the importance of this practice for maternal and child health. In this context, content curation is characterized as a process that selects, organizes, and disseminates high-quality information tailored to users’ profiles and informational needs. Accordingly, the general objective of this research is to develop an informational product based on content curation about breastfeeding, in order to meet the informational needs of women assisted at the Jockey Club Primary Health Unit (UBS Jockey Club) in Parnamirim/RN. This is an applied, exploratory study with a quali-quantitative approach, adopting a case study as its procedural method. Bibliographic and empirical research was conducted in the following databases: Brapci, the Brazilian Digital Library of Theses and Dissertations (BDTD), Web of Science, and Scopus, along with 20 interviews with women whose children attend growth and development consultations. Data analysis involved content analysis and basic descriptive statistics. The findings indicate that participants present a socioeconomically vulnerable profile, have internet access, frequently use social media, and prefer digital content such as videos and WhatsApp groups. Although all participants received breastfeeding guidance during prenatal care and reported feeling motivated to breastfeed, significant informational gaps persist— particularly regarding correct latch, infant positioning, benefits of breast milk, and appropriate breastfeeding duration. As a practical contribution, this study developed an informational product: a digital booklet grounded in scientific evidence, clearly organized, accessible, and tailored to the participants’ needs. The material aims to provide reliable and contextualized information, support informed decision-making, strengthen the maintenance of exclusive breastfeeding during the first six months of life and continued breastfeeding thereafter, and ultimately promote more informed, humanized, and effective maternal-child care.

The research focused on the preservation of the institutional memory of the Institute of Technical Assistance and Rural Extension of Rio Grande do Norte, based on the analysis of its historical documentary collection held at the institution’s Central Library. The objective was to develop a preventive conservation manual for archival documents produced in the context of extension activities, grounded on a diagnosis of the conservation status, organization, and storage conditions of these materials. The study was justified by the historical, social, and institutional relevance of the documentation, as well as by the risks of information and memory loss resulting from the lack of appropriate technical treatment and systematized preservation guidelines. The research was characterized as applied, with a qualitative approach and descriptive objectives, using the inductive method. Methodological procedures included bibliographic and documentary research, as well as direct observation of the collection, covering documents produced between 1958 and 2004. The theoretical framework was based on studies on institutional memory, information, archival documents, and preventive conservation within the field of Information Science. The diagnosis showed that the collection presented characteristics of accumulated documentary mass, with weaknesses related to storage conditions, environmental control, handling, and the absence of preservation routines. As a result, a preventive conservation manual was developed, structured in a practical and accessible manner, containing guidelines compatible with the institutional reality and focused on cleaning, storage, handling, and staff awareness. It was concluded that the manual constitutes a viable technical instrument for preserving the institution’s documentary heritage, contributing to the enhancement of institutional memory and to strengthening access to information.

Ranganathan's Laws are fundamental principles that should guide the technical and administrative decisions of libraries, seeking to maximize access to and use of information. However, their applicability in contemporary systems still lacks research. Given this scenario, the present research aims to audit the informational policies of the Library System of the Federal University of Rio Grande do Norte (SISBI/UFRN) under the aegis of the Five Laws of Library Science (FLLS). Methodologically, it is characterized as exploratory and descriptive research with a qualitative-quantitative approach, configured as a case study operated in three stages: deductive analysis for the parametrization of the FLLS into audit criteria; a survey with the system's librarians to assess professional perception regarding the applicability of the FLLS; and an analysis of SISBI's informational policies through documentary analysis, direct observation, participant observation, and semi-structured interviews. The results revealed that SISBI is in transition between the custodial and dissemination paradigms, with the application of the FLLS occurring partially: of the 27 indicators evaluated, 7 were fully met, 15 showed partial compliance, and 5 were not met. As contributions, the research presents the parametrization of the FLLS into strategic guidelines and the proposal of 32 improvement recommendations for SISBI. It is concluded that the use of the FLLS as strategic guidelines is an effective tool for administrative modernization, allowing the transition to the dissemination paradigm and consolidating the library as a living organism.

This study presents applied research that investigates the use of data-driven management as a methodological basis for institutional branding in the public sector. The study takes as its case the Trilhas Potiguares Program (PTP) of the Dean of Extension at the Federal University of Rio Grande do Norte (Pro-ex/UFRN), which in 2026 will complete three decades of extension work in municipalities with up to 15,000 inhabitants in the state of Rio Grande do Norte (RN). The central problem lies in the need to convert historical textual data from the PTP—a significant volume of project summaries stored in the Integrated Academic Activities Management System (SIGAA) between 2004 and 2025—into strategic knowledge for the creation of a commemorative seal. The main objective was, therefore, to develop this visual identity based on a graphic synthesis informed by evidence extracted from the program's own documentary trajectory. The methodology adopted a mixed approach, configured as a single and instrumental case study (STAKE, 1995; YIN, 2015). The corpus consisted of summaries of all PTP projects during the period (N=327 texts). The analysis combined quantitative and qualitative techniques: 1) Quantitative analysis of textual data with IRAMUTEQ software, using Descending Hierarchical Classification (DHC) and Similarity Analysis; 2) Qualitative interpretation of the results in light of a theoretical framework that articulates knowledge management (CHOO, 2003), social constructionism (FREIRE, 1977), and institutional branding (AAKER, 1996). The results of text mining revealed the semantic architecture of the PTP's self-representation, organized into three main thematic classes: Dialogue of Knowledge (48.6%), Solidarity-based Economic Development (32.4%), and Environmental Sustainability (19.1%). The similarity analysis demonstrated the centrality of the term “program” in the lexical network, densely connecting “university,” “extension,” and “community.” These empirically derived conceptual axes provided the substantive basis for the seal's design decisions, guiding the choice of visual elements that seek to graphically translate the program's identity and values. It is concluded that the data-driven approach allows overcoming the intuitive subjectivity common in visual identity projects, offering an auditable decision-making process based on documentary evidence. The research offers a replicable methodological model for the strategic management of informational assets in the context of branding public policies and extension actions. The resulting commemorative seal is conceived as a synthetic informational artifact, which materializes in a visual sign the collective memory and social impact built over 30 years of university extension of the PTP.

This research proposes the conceptual systematization of Sustainable Communication, understood as a theoretical-reflective contribution to Information Science focused on the mediation of scientific information with intergenerational relevance. It starts from the understanding that information circulation models present limitations regarding the interaction between researchers and social actors, especially in traditional communities marked by inequalities and low participation in decision-making processes. In this context, intergenerational relevance is understood as the capacity for permanence, transmissibility, and potential future reappropriation of scientific knowledge, even when its social assimilation does not occur immediately. Grounded in studies on information mediation and informational sustainability, the investigation is characterized as qualitative, documentary, and interpretative, using as corpus publications based on the Real-World Experiments approach developed in complex socio-environmental contexts. The analysis focused on identifying elements related to information circulation processes, as well as strategies for strengthening the relationship between science and society found in these publications. As a technical product, the study presents a guideline manual aimed at improving practices committed to strengthening communication and the informational sustainability of research.

This research analyzed the information flows related to the completion of the Sucupira Platform within the Graduate Program in Health Sciences at the Federal University of Rio Grande do Norte, considering Information Management, Records and Information Management, and Information Governance as strategic elements for ensuring the quality of data used in the evaluation process conducted by the Coordination for the Improvement of Higher Education Personnel (CAPES). The study was developed based on the understanding that Graduate Programs continuously produce, receive, organize, and use a large volume of academic, administrative, and scientific information, whose circulation directly influences academic management, decision-making, and the outcomes of institutional evaluations. The research aimed to analyze the information flow used in completing the Sucupira Platform within the investigated Program, identify challenges and barriers present in this process, investigate best practices adopted by academically excellent programs, and propose an ideal information flow model aimed at optimizing the platform completion process. The study was justified by the need to understand and improve the information processes related to graduate program evaluation, reducing inconsistencies, rework, and excessive dependence on tacit knowledge, while also contributing to the institutional strengthening of graduate programs. Methodologically, this was a qualitative, exploratory, and applied study, using a literature review, participant observation, semi- structured interviews, and benchmarking with CAPES Grade 7 Graduate Programs at the Federal University of Rio Grande do Norte. Data analysis was conducted through Bardin’s (2011) Content Analysis, using Beal’s (2007) information flow model and the structural, processual, and relational dimensions of Information Governance proposed by Temesio Vizoso (2019) as analytical frameworks. The results revealed weaknesses related to information fragmentation, lack of process standardization, centralization of responsibilities, informal communication, and dependence on the tacit knowledge of the program’s administrative office and coordination. On the other hand, best practices were identified, including the institutionalization of routines, continuous information monitoring, formal sharing of responsibilities, document organization, and the strategic use of information. Based on these findings, an ideal flow for completing the Sucupira Platform was proposed, grounded in Information Management and Information Governance principles, encompassing guidelines aimed at process formalization, information centralization in a shared digital environment, strengthening institutional communication, and promoting shared responsibility among the actors involved. It was concluded that optimizing information flows in the context of the Sucupira Platform depends on the integration of Information Management, Records Management, and Information Governance practices, contributing to greater administrative efficiency, improved information quality, and the strengthening of Graduate Programs.

This study examines Knowledge Organization and Representation (KOR) applied to the management, traceability, and integrity of evidence within the context of official forensic science. The problem centers on the lack of a standardized and conceptually structured classification system at the Scientific Police of Rio Grande do Norte (PCI/RN), which causes operational inconsistencies, terminological ambiguities, and vulnerabilities in auditability within the Evidence Protocol and Custody Sector (SPCV). Given this issue, the general objective is to analyze the applicability of the principles and elements of Knowledge Organization in designing a classification system for forensic evidence that meets the demands of management, traceability, and evidence integrity at the PCI/RN SPCV. To achieve this goal, the specific objectives are defined as follows: analyze the existing processes and workflows in the sector to identify informational challenges; map and typologically characterize the nature of the evidence under custody; propose a conceptual classification structure specific to the institution based on KOR principles; and discuss the potential impact of implementing the model on the optimization of the chain of custody. Methodologically, the research is characterized as a theoretical-applied case study, which is exploratory, descriptive, and mixed- methods (qualitative and quantitative), grounded in an inductive approach. Data collection was carried out through bibliographic research, documentary analysis of regulations and computerized systems, and non-participant observation. For data treatment and interpretation, Content Analysis (CA) and Domain Analysis (DA) techniques were employed. The quantitative results of the mapping clarify an annual throughput of 2,271 units of evidence, with a predominance of the Biological (32%) and Electronic/Digital (23%) classes. The qualitative diagnosis identified severe taxonomic inconsistencies, marked by terminological redundancies and the conceptual error of indexing the element by its physical support rather than by the forensic substance itself. As a product and solution to these gaps, a Forensic Evidence Classification System (SCV) is presented. It is concluded that the institutionalization of the proposed model positively reconfigures information governance at PCI/RN, replacing a merely physical-logistical arrangement with a semantic and faceted modeling. This standardization mitigates operational delays, ensures precise retrieval of forensic information, and establishes itself as an indispensable pillar of legal security for safeguarding and strengthening the criminal chain of custody.

This study investigates the informational barriers that hinder undergraduate students' access to and use of the health services provided by the teaching clinics of the Health Sciences Center at the Federal University of Rio Grande do Norte (CCS/UFRN). It is based on the assumption that the mere institutional availability of these services does not ensure that students can locate, understand, and use the information required to access them. From this perspective, the research examines how fragmented information, the complexity of institutional communication channels, and deficiencies in communication processes may hinder students' awareness and use of these services, thereby affecting their well-being, academic persistence, and educational trajectory. The main objective was to analyze the informational barriers that hinder students' access to and use of the health services provided by the CCS/UFRN teaching clinics in order to support the improvement of institutional communication strategies. Specifically, it sought to map the available health services and institutional communication channels; analyze students' perceptions regarding the effectiveness of communication about these services; identify the main barriers to information access; propose recommendations for improving institutional communication strategies; and develop an informational catalog of the health services offered by the CCS/UFRN teaching clinics. Methodologically, this is an applied, descriptive study adopting a mixed-methods approach. The quantitative stage consisted of administering a structured questionnaire to CCS/UFRN undergraduate students, and the data were analyzed using descriptive statistics. The qualitative stage involved documentary analysis of institutional materials from the teaching clinics and the modeling of information flows using Bizagi Modeler software. The findings revealed limited awareness and low utilization of the available health services among students, associated with fragmented information, dispersed communication channels, insufficient institutional dissemination, difficulties in locating information, and the absence of centralized information resources. Documentary analysis also revealed weaknesses in the organization of information processes, including the lack of formal regulatory documents in some units, reliance on interpersonal mediation, decentralized information management, and insufficient integration among institutional communication channels. These factors contribute to the persistence of the informational barriers identified in the quantitative stage. As a technical product, an informational catalog was developed to organize and centralize information about the health services provided by the teaching clinics, aiming to increase the visibility of these services and facilitate students' access to them. The study concludes that reducing informational barriers requires integrated actions in information management and institutional communication, including the standardization of information flows, the improvement of communication channels, and the systematic organization of institutional information.

Knowledge Management is a strategic process focused on the creation, sharing, retention, and application of organizational knowledge, contributing to the enhancement of institutional performance. In the context of public higher education institutions, its adoption fosters the strengthening of university management, the preservation of organizational memory, and the continuous improvement of organizational processes. Against this backdrop, this research aims to develop and validate strategic guidelines designed to raise the Knowledge Management maturity level at the Trairi Faculty of Health Sciences of the Federal University of Rio Grande do Norte. Specifically, the study sought to measure the Knowledge Management maturity level; identify strengths, weaknesses, and critical factors influencing its institutionalization; assess organizational readiness for its implementation and sustainability; and develop and validate strategic guidelines regarding their suitability to the institutional reality, clarity, implementation feasibility, priority, and potential contribution. This is an applied, exploratory, and descriptive study conducted as a case study using a mixed-methods approach. The methodological process was guided by the Intelligence Audit Method. Data collection involved administering the Instrument for Assessing Knowledge Management in Public Administration to the institution's administrative staff and conducting a focus group to validate the strategic guidelines. Quantitative data were analyzed using descriptive statistics and maturity level classification based on the Knowledge Management Model for Brazilian Public Administration, while qualitative data underwent content analysis using the thematic analysis method. The results revealed that the institution has an overall maturity level classified as Refinement, indicating relatively institutionalized Knowledge Management practices, although weaknesses persist regarding governance, competency-based management, knowledge retention and sharing, inter- sectoral collaboration, inter-institutional learning, information system integration, and results monitoring. It was also found that the institution possesses organizational conditions favorable to the implementation and sustainability of Knowledge Management. Based on these findings, strategic guidelines were developed and validated; these are considered suited to the institutional context, clear, feasible to implement, and highly capable of contributing to raising the institution's Knowledge Management maturity level. As its primary contribution, the research provides a technical product designed to support the planning, implementation, and monitoring of initiatives aimed at strengthening Knowledge Management in public higher education institutions.

In the context of the Federal University of Rio Grande do Norte (UFRN), institutional transportation management involves different actors, processes, systems, and information sources related to transportation demands and fleet refueling. The Transportation Module of the Integrated System for Assets, Administration, and Contracts (SIPAC) is the institutional tool used to manage these activities, making it relevant to understand how its information flows are structured and how they meet users’ needs. This study aimed to analyze how Information Management can contribute to improving the information flows of transportation and refueling requests in the SIPAC Transportation Module in order to better meet the information needs of UFRN users. The research was characterized as applied, qualitative, and exploratory and was conducted as a case study. Data were collected through documentary research, semi-structured interviews, and direct observation associated with the think-aloud protocol, enabling the triangulation of evidence, and were subsequently analyzed using Thematic Analysis. The theoretical framework combined Information Management and Information Behavior, allowing for the analysis of information flows and the factors that influence information seeking, sharing, and use. The results revealed the coexistence of the information flow formally structured within the module and the flows actually adopted by users, who rely on electronic calendars, external platforms, messaging applications, and interpersonal relationships to complement the acquisition, recording, sharing, and use of information required for their activities. Limitations were identified regarding information integration and retrieval, its use for management purposes, the formalization of procedures, and user training. Based on the findings, interventions were proposed to improve information flows, integrate information, enhance information-related functionalities and products, standardize and institutionalize procedures, and train users. It is concluded that improving Information Management in the processes investigated depends on bringing the institutionally structured flow closer to users’ actual information practices, thereby reducing the fragmentation of records and enhancing the Transportation Module’s capacity to support activity execution, control, planning, and decision- making.

The global scenario of environmental degradation and the risk of resource depletion highlight the urgent need for strategies that reconcile human development with environmental preservation, thereby fostering sustainability. In this context, information emerges as a key resource for supporting the planning, monitoring, and evaluation of sustainable actions, while also guiding decision-making and encouraging social participation. Information management (IM) plays a central role in organizing and disseminating data, ensuring its efficient use and supporting decision-making processes. Closely linked to this concept, informational sustainability emphasizes the importance of producing and using information in alignment with the principles of sustainable development. In the Brazilian public sector, Sustainable Logistics Plans (PLS) were established as strategic tools to promote sustainable practices within organizations. At the Federal University of Rio Grande do Norte (UFRN), monitoring of the PLS has revealed challenges of communication, integration, and effectiveness, pointing to weaknesses in the management of informational flows (IF). Against this backdrop, this study aimed to propose improvements to the IF in UFRN’s PLS monitoring process, based on the principles of informational sustainability, with the goal of optimizing monitoring practices and fostering a more integrated, efficient, and sustainable information management approach. The research was designed as a qualitative, exploratory, and descriptive case study, supported by document analysis, direct observation, and interviews with members of UFRN’s PLS Management Committee, in addition to a literature review conducted in databases such as BRAPCI, BDTD, the CAPES Journal Portal, Google Scholar, and selected books, which provided the theoretical foundation. Content analysis was employed as the analytical technique. The findings revealed that the IF of UFRN’s PLS monitoring process includes the stages of identifying informational needs, data collection, processing, analysis, organization, storage, retrieval, dissemination, monitoring, and use. However, several weaknesses and barriers were identified, including communication gaps, inadequate information representation, limited access, terminology issues, lack of technical expertise, work overload, organizational culture, technological constraints, and problems related to time and information obsolescence. Despite these limitations, practices of information management aligned with aspects of informational sustainability were also observed. The main contribution of the study was the proposal of a continuous, feedback-driven informational flow model, developed in response to the identified weaknesses and grounded in the stages of Dutra and Barbosa (2020), widely recognized in IM literature, as well as in the principles of informational sustainability. Among the proposed improvements, the study highlights the implementation of a new module within UFRN’s Integrated Management Systems, similar to existing systems such as SIPAC, SIGRH, and SIGAA, capable of automating data collection and processing, integrating records from different systems, standardizing presentation, issuing automatic alerts, enhancing transparency, and strengthening dissemination and social engagement. Additionally, the study recommends offering training on the PLS for the academic community and institutional managers, with the aim of fostering better understanding of the plan and its importance. It is expected that the proposed suggestions will contribute to consolidating a more standardized, integrated, and sustainable IF, capable of expanding the reach of UFRN’s PLS initiatives and serving as a reference for other public institutions. Furthermore, this study seeks to advance both theoretical and practical discussions in Information Science, particularly in addressing challenges related to sustainability.

Databases are an important resource for the management of scientific information. In this context, the general objective of this research is to propose improvements to the Base de Dados Pesquisas Arquivísticas Brasileiras (PAB), aiming to enhance support for research activities and scientific production in the field. The specific objectives are: to elaborate a diagnosis of the current situation of the database; to identify models, requirements, and standards for digital scientific environments; and to apply the benchmarking technique to identify best practices in consolidated databases. The adopted methodological approach consists of an inductive, qualitative approach, utilizing the case study and comparative methods. Regarding the objectives, the research has an exploratory-descriptive character. The data collection technique includes bibliographic research (through books, journals, articles, and websites), in addition to semi-structured questionnaires, and the benchmarking technique for the analysis of online environments. The subjects of the research are the coordinators of the PAB and its nine collaborators. In the end, it is intended to elaborate a set of suggestions to improve the PAB, as well as develop a booklet containing methodological and strategic guidelines for the design, implementation, and maintenance of scientific databases.

This research stems from the following question: how can mapping the most demanded information support the improvement of the informational content available on the institutional portal of the Federal University of Rio Grande do Norte (UFRN), contributing to the optimization of services at the Administrative Secretariat of the Rector’s Office (GR/SECADM)? It is assumed that organizing and providing frequently asked questions and institutional answers, derived from the mapping of utility information, can serve as a feasible solution for quick access to relevant content, reducing repetitive queries and allowing GR/SECADM to focus on strategic activities. The study is justified by the need to enhance the management of utility information within the institution, promoting greater user autonomy and optimizing access to fragmented or unaddressed content across various institutional websites. Methodologically, it is a qualitative, exploratory, and applied research, based on the inductive method and conducted through a monographic procedure. Data collection was carried out through documentary and bibliographic research, complemented by participant observation, considering the researcher’s involvement in the investigated environment, and by the analysis of informational demands directed to GR/SECADM. The theoretical framework is grounded in Institutional Communication, Information Management, and Content Curation, which provide support for the analysis and interpretation of the findings. The research contributes to Information Science by proposing curation and management strategies applicable to utility information in the context of public university administration.

Contemporary society is immersed in a vast network of data, which, in itself, does not represent information until it is processed and contextualized. In the context that involves the organizational environment, information can be understood as production consumption and a generating element of products and services and, therefore, one of the challenges today is precisely to organize, process and disseminate information with a view to supporting decision-making and promoting innovation in organizations. Therefore, Information Management, essentially, in the public sector, aims to ensure that information is managed effectively and efficiently, with the aim of promoting the quality of governance. The analysis of the information flow aims to contribute to offering a quality service, as it provides an evaluative study of the stages of the process, identifying obstacles and proposing suggestions for improvement. Thus, the study's general objective is to analyze the informational flow of vacancies in the simplified selection process for substitute/temporary teachers in federal higher education, with a view to identifying opportunities for optimization in light of the principles of Information Management. And, as specific objectives, we seek to: (a) understand how communication occurs between the Permanent Institutional Development Committee, the Departments and Specialized Academic Units and the Competition Coordination for sending information and documents related to the informational flow of the request processes, creation and availability of vacancies; (b) identify aspects related to Information Management that contribute to efficiency in the information flow, aiming to highlight practices and procedures that promote the agility and effectiveness of the process; (c) identify possible barriers or obstacles in the information flow during the selection process, such as delays in the dissemination of information or inadequate communication between those involved; and (d) propose the restructuring of the existing information flow regarding substitute/temporary professor vacancies in federal higher education teaching at the Federal University of Rio Grande do Norte. It will use a methodology characterized as applied research, of a qualitative and classified nature, according to the objectives, such as explanatory and exploratory. It will have employees from the Permanent Institutional Development Committee, the Competition Coordination and the heads of departments and Specialized Academic Units as the study universe. To define the research samples, non-probability sampling was chosen, for convenience, which will respond to the interview, aiming to meet the outlined objectives. Thus, the research is justified by its social relevance and contributes to achieving quality in the services offered by the Federal University of Rio Grande do Norte, since it advocates the evaluation and, consequently, the improvement of an already existing service. Furthermore, the study is appropriate for the academic field, as it will enable consultations and debates among those interested in the topic.

Considering the high number of syphilis cases reported in Brazil in recent years and the relevance of studies on health information, this research analyzes the informational behavior of people diagnosed with syphilis and investigates the barriers faced in the process of seeking information on prevention, treatment, and management of the disease. The analysis is conducted from the perspective of informational behavior studies in Information Science and its intersections with the health field. This is an applied research, with a qualitative approach, whose data collection was carried out through bibliographic research and interviews. The sample consisted of people treated at the Institute of Tropical Medicine of Rio Grande do Norte, with different sociodemographic profiles, including elderly people, pregnant women, cisgender women and men, and transgender people. Data analysis followed the Collective Subject Discourse (CSD) method. The results highlight informational gaps, where filling these gaps is hindered by barriers related to the search, access, and use of information, organized into three interrelated dimensions. In the cognitive dimension, difficulties related to the processing and understanding of health information were observed, especially among people with low health literacy. In the emotional dimension, barriers such as fear, guilt, shame, and stigma inhibit engagement in the active search for information. In the social dimension, structural factors – such as gender determinants, low education levels, and digital exclusion – limit access to, interpretation of, and use of information. Furthermore, the infodemic acts as an aggravating factor, undermining trust in sources and hindering the identification of reliable information. Given these findings, it becomes necessary to consider these particularities and adapt health communication to promote greater accessibility and social inclusion. In this sense, the informational product developed in this work consists of a set of educational brochures created with simplified language and resources that favor the understanding and use of information by the largest possible number of people, including illiterate elderly people, pregnant women, adult men, and transgender women. The results of this study highlight the difficulties in accessing, using, and understanding information across the different profiles served. These results provide insights and contribute to the development of more inclusive materials.

The information society stands out for having information as one of its main resources and for the intensive use of digital technologies in various areas, driving social, economic, and scientific innovation. However, these technologies, in addition to facilitating innovative processes, present significant challenges, such as information overload and the need for efficient organizational processes. In this scenario, organizations, as crucial components of this society, need to develop strategies to promote information management in the most effective and efficient way possible. Therefore, information management, combined with the implementation of digital platforms that emphasize information usability processes, is crucial for the competitiveness and efficiency of organizations. The overall objective of this research was to implement a prototype website, applying visual resources to facilitate the understanding of organizational processes and access to information by employees of Agência Pan, an organization that provides advertising and marketing services. To achieve this objective, the following specific objectives were outlined: 1. Identify the main processes of the organization, prioritizing one for mapping; 2. Map the prioritized process; 3. Define the functional and technical requirements for the development of the digital platform, focusing on the usability and effectiveness of visual resources; 4. Develop multimedia content; 5. Develop the digital solution in the form of a website; and 6. Present the prototype of the developed solution to employees. The research is characterized as social, applied in nature, exploratory, and descriptive. It adopts the inductive method and uses a quantitative and qualitative approach. As for technical procedures, the Design Science Research method was applied. Four instruments were used for data collection: documentary research, semi-structured interviews, focus groups, and questionnaires. The results showed that, although some of the agency's processes were already recorded in digital media, the information remained scattered and poorly standardized, which led employees to preferentially resort to informal consultations, such as colleagues or leaders. A preference for visual, sequential, and centralized content, such as flowcharts, videos, tutorials, and step-by-step guidelines, was also identified. Based on this evidence, Pan Colab was developed, a website structured to integrate, organize, and make available the organization's processes, documents, and strategic materials using multimedia resources. The solution demonstrated potential to strengthen information management, support organizational learning, reduce rework, and facilitate the understanding and dissemination of internal processes. It is a replicable proposal, especially in small and medium-sized organizations seeking to consolidate information practices aligned with process management. Thus, the results contributed to a practical, visual, and innovative approach to information management, promoting greater clarity and integration in the organizational environment and helping Agência Pan overcome information gaps and improve its operational efficiency.

Gamification, understood as the use of game elements, mechanics, and dynamics in non-game contexts, has emerged as an active learning methodology capable of fostering engagement, motivation, and participation in educational environments, including school libraries. Within this context, this dissertation investigates how gamification can be applied as a strategy to support the development of information literacy among elementary school students, understood as the ability to locate, access, evaluate, and critically use information in diverse formats and situations. The general objective was to evaluate the application of the Gamification Design Model for Fostering Information Literacy in the creation and implementation of gamified activities in a school library, culminating in the development of a practical guide to support librarians interested in adopting this approach. Methodologically, this is an applied, qualitative, exploratory study conducted through action research, involving a literature review, documentary research, application of the selected design model, participant observation, and the use of the TRAILS tool to assess information literacy skills. The study was carried out in the School Library of NEI-CAp/UFRN with 18 fifth-grade students, selected based on age range, class availability in the afternoon shift, and logistical feasibility for implementing the activities. Based on the competencies established by the Brazilian National Common Curricular Base and international information literacy frameworks, two gamified activities were developed. The first, “Find the Card in the Library,” sought to foster reading, text interpretation, and the ability to locate information sources in the physical collection. The second, “Do You Know Rio Grande do Norte?”, aimed to develop digital search skills, critical evaluation of information and sources, and knowledge of the state’s historical and geographic context. The activities were implemented in the library setting and evaluated using satisfaction instruments and a post-activity application of the TRAILS tool. The results, combined with the researcher’s observations, indicate strong student receptivity, sustained interest throughout the activities, and signs of strengthened information literacy skills related to searching, selecting, and analyzing information. Findings suggest that gamification can contribute to making the learning process more active and meaningful, reinforcing connections between the library, classroom, and curriculum, especially when guided by a structured design aligned with clear pedagogical goals. As a practical outcome, the Gamification Guide for School Libraries was developed, bringing together theoretical foundations, practical guidelines, the design model, and two complete activities that can be adapted or replicated in different contexts. It is expected that the guide will support the expansion of gamification in libraries and encourage new initiatives aimed at fostering information literacy among elementary school students.