Universidade Federal do Rio Grande do Norte Natal, 27 de Julho de 2024

Resumo do Componente Curricular

Dados Gerais do Componente Curricular
Tipo do Componente Curricular: DISCIPLINA
Unidade Responsável: PROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO - PPGTUR (16.54)
Código: PPGT0014
Nome: MARKETING EM TURISMO
Carga Horária Teórica: 60 h.
Carga Horária Prática: 0 h.
Carga Horária Total: 60 h.
Pré-Requisitos:
Co-Requisitos:
Equivalências:
Excluir da Avaliação Institucional: Não
Matriculável On-Line: Sim
Horário Flexível da Turma: Não
Horário Flexível do Docente: Sim
Obrigatoriedade de Nota Final: Sim
Pode Criar Turma Sem Solicitação: Não
Necessita de Orientador: Não
Exige Horário: Sim
Permite CH Compartilhada: Não
Quantidade de Avaliações: 1
Ementa/Descrição: Conceitos, fundamentos e dimensões do Marketing Moderno. Ambiente de marketing e teorias do mercado. Os mercados turísticos e seus modelos. Estudos de marketing interorganizacional. Do marketing de transação ao marketing de relação. Oferta e demanda turística. Tipologias de demandas. Posicionamento de empresas e Destinos turísticos. Desenho e construção de Estratégias de marcas para empresas e destinos turísticos. Produtos e serviços turísticos ofertados de acordo com audiências e contextos das marcas. Metodologias de criação de valor para a sociedade através do marketing e das marcas.
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(2017). “Un análisis de la marca de restaurantes a partir del modelo de Kevin Roberts” Estudios y Perspectivas en Turismo 26(1): 905-924 Herget, J., Petrů, Z., Abrhám, J. (2015), City branding and its economic impacts on tourism. Economics and Sociology, 8 (1), 119-126. Herstein, R. (2011). Thin line between country, city, and region branding. Journal of Vacation Marketing, 18(2), 147–155 Kapferer, J.N. (2008) The new strategic brand management; Creating and sustaining brand equity long term, Fourth edition, Kogan page Limited, London and Philadelphia. Keller, K. L. Machado, M. (2006) Gestão estratégica de marcas. São Paulo: Pearson Prentice Hall. Kotler, P. (1994) Marketing Management: Analysis, Planning, Implementation, and Control. São Paulo: Atlas, 725p. Kotler, P.,Gertner, D., Rein, I., & Haider, D. (2007) Marketing de Lugares: como conquistar crescimento de longo prazo na América Latina e no Caribe. São Paulo: Pearce and Prentice Hall, 340 p. Kozubikova, L., Belas, J., Bilan, Y., & Bartos, P. (2015). Personal Characteristics of Enterpreneurs in the Context of Perception and Management of Business Risk in the SME Segment. Economics and Sociology, 8(1), 41–54. Larsen, H. G. (2015). A hypothesis of the dimensional organization of the city construct. A starting point for city brand positioning. Journal of Destination Marketing and Management, 4(1), 13–23. Leiper, N. (1979). Towards a definition of tourism, tourist, and the tourist industry. Annals of Tourism Research, pp.390-407. Moilanen, T. (2015). Challenges of city branding: A comparative study of 10 European cities. Place Branding & Public Diplomacy, 11(3), 216–225. Morgan, N., & Pritchard, A. (2014). Destination reputations and brands: Communication challenges. Journal of Destination Marketing and Management, 3(1), 1 Olins, W. (2010) The brand handbook. 112p. London: Thames & Hudson, 2010. Park, S.-Y., & Petrick, J. F. (2006). Destinations' perspectives of branding. Annals of Tourism Research, 33(1), 262-265. Pike, S. (2012). Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis. Tourism Management, 33(1), 100–107. Pantano, E., Priporas, C. V., & Stylos, N. (2017). “You will like it!” using open data to predict tourists’ response to a tourist attraction. Tourism Management, 60, 430–438. http://doi.org/10.1016/j.tourman.2016.12.020 Pereira Filho, E., Anez, M. C. & Fernandes Ferreira, L. V. (2019). “Cuán grande es mi amor por ti: el efecto de las lovemarks sobre las expectativas de los consumidores.” Estudios y Perspectivas en Turismo 29(1): 860-881. Ring, A., Tkaczynski, A., & Dolnicar, S. (2016). Word-of-Mouth Segments. Journal of Travel Research, 55(4), 481–492. http://doi.org/10.1177/0047287514563165 Simon Anholt. (2010). Handbook on Tourism Destination Branding. Unwto, 1–235. Stephens Balakrishnan, M. (2009). Strategic branding of destinations: a framework. 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